CocaCola unveils Georgia peach and California raspberry sodas

first_imgCoca-Cola unveils Georgia peach and California raspberry sodasPosted By: News Deskon: February 23, 2018In: Beverage, Industries, Innovation, New products, Soft drinksPrintEmailCoca-Cola aims to capitalise on the popularity of craft sodas with the launch of two new Coke flavours: Georgia peach and California raspberry.The company’s research and development team worked with nearly 9,500 consumers and explored more than 30 flavour options, mostly rooted in fruit, for what it said will be its first flavour innovations since vanilla Coke in 2002.The beverages combine the classic Coca-Cola taste with a peach flavour sourced from peaches grown in Georgia or a raspberry flavour from raspberries grown in California.Both variants are now available in the US, sold in 12oz glass bottle singles and four packs, with a design aimed to reinforce the craft-inspired personality of the beverages.Coca-Cola Innovation senior brand manager Lillian Norton said: “Specialty sodas are particularly appealing to people who enjoy discovering crafted flavors and who have a desire to try curated food and beverage experiences.“We see an opportunity to make more of a full portfolio play in this space with these new locally inspired flavours.”Norton added: “We know that our consumers want more transparency. They want clear ingredient information, and they’re seeking out more local products. They’re shopping local, and eating local. So we wanted to allow people to experience some unique local flavours no matter where they live in the United States.”Share with your network: Tags: The Coca-Cola CompanyUnited Stateslast_img

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