#WhereInTheWorld campaign announcing the opening of Saudi Arabia to global tourism

first_imgNew website VisitSaudi.com The government of the kingdom, due to falling oil prices, hopes that tourism will contribute up to 2030 percent of gross domestic product by 10, compared to the current 3 percent. They expect to attract up to 2030 million tourist visits a year by 100, both domestic and foreign. Is Saudi Arabia looking for its place under the global tourist sun? Who would visit Saudi Arabia when the country is known for torturing women’s rights and human rights activists in general, public executions, where there are no tourist visas… were just some of the open questions. In 2017, Saudi Arabia announced a multibillion-dollar project that would turn 50 Red Sea islands into luxury resorts. #WhereInTheWorld is the name of an online campaign that has attracted a lot of attention on the global tourism scene. The kingdom is opening its doors to tourists to reduce the economy’s dependence on oil. And all within the vision Saudi Vision 2030. But soon, tapping just two weeks later, Saudi Arabia showed off its maps and for the first time offered foreign tourists tourist visas to visit the kingdom (visitors will be able to stay for up to 90 days). Saudi Arabia’s tourism officials announced a new visa program for citizens of 49 countries, including Croatia, followed by a Twitter campaign called #WelcomeToArabia as well as a modern website dedicated to the promotion of tourism in the Kingdom. The financial power of tourism has been recognized even by Saudi Arabia, which did not have tourist visas until “yesterday”, but times are changing. Now Saudi Arabia is also entering a global struggle for every guest, all as part of preparing the future of its economy after the oil era. Obviously, as Saudi Arabia opens up more and more to the modern world, even last year Saudi Arabia ceased to be the only country in the world where women are banned from driving, and we can soon expect the lifting of various restrictions, at least for tourists. position and open to global tourists. Saudi Vision 2030 is an economic vision of the Kingdom’s development to reduce Saudi Arabia’s dependence on oil, to diversify its economy through the development of public service sectors such as health, education, infrastructure, recreation and tourism. The goals include strengthening economic and investment activities, increasing trade in the oil industry between countries in goods and consumer goods, which was presented in 2016 by the Crown Prince Mohammad bin Salman In the promotional video, they skillfully play with shots and well-known symbols of other world destinations, ie their similarities, but with communication This is not Maldives, Utah, The Caribbean, Italy, Australia etc.… make it clear that these are not the mentioned destinations but one destination. The video ends with the slogan #WhereInTheWorld. The video was released as a kind of teaser in early September, and although the promotional film does not show which destination it is, with a little research it is clear that Saudi Arabia is behind the whole story. Where in the world could this be?Be the first to visit an exciting, new destination. Get ready to see the unseen.#whereintheworldhttps://t.co/z5JYaylT5i pic.twitter.com/6HwfrVrctC- Visit Saudi (@visit_saudi) September 14, 2019last_img

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