Jingdong took over the store 1 more attention to cooperation with WAL MART

Abstract: Jingdong ceded 5% shares to WAL-MART, the next shop No. 1. The transfer of the 1 shop, WAL-MART wholly owned holding less than a year. Shop No. 1 fast and easy once the electricity supplier in Shanghai hutch, several owners are but two. WAL-MART is packaged to Jingdong 1 shop, will be as easy and fast as the outcome of the

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this morning, Jingdong and WAL-MART officially announced a depth of strategic cooperation. WAL-MART will become a strategic investor of Jingdong group, and Jingdong will have 1 mall main assets. Specifically:

1, WAL-MART will receive a new issue of Jingdong shares of class a common stock of about 5% of the total issued share capital of Jingdong,;

2, Jingdong will have 1 Main mall assets, including "1 shop" brand, website, APP; WAL-MART will continue to operate its business shop No. 1 No. 1, and settled in the mall; "shop No. 1" will continue to maintain its brand name and market positioning;

3, "Sam member store" will open the official flagship store on the Jingdong platform; the store will use Jingdong’s warehouse distribution integration logistics services;

4, Jingdong and WAL-MART will cooperate in the supply chain, including the expansion of the richness of imported products.

5, WAL-MART China in physical stores will access the Jingdong investment group Crowdsourcing logistics platform "dada" and "Jingdong O2O business platform, home and become a key partner; through the integration of online and offline, including attract more online traffic to WAL-MART stores, as well as providing WAL-MART physical stores for the Jingdong at home. The user’s choice to provide 2 hours of fresh goods, supermarket fresh home delivery service for users.

strategic cooperation contains a very large amount of information, there are several issues worthy of attention:

1, shop No. 1 changed hands again

the number 1 shop changed hands, from WAL-MART wholly owned holding number 1 shop less than a year.

this is located in the B2C model of the online supermarket, the main daily chemical, food, fast selling category, founded in 2008. In 2009, its sales doubled 11 times. By 2011, 1 store sales of nearly $3 billion, has become China’s top ten electricity supplier brand. But with the increasingly fierce competition in China’s online retail market, the market share of the 1 shop began to show a downward trend year by year. As of June 2015, 1 shop market share ranked sixth, only about 1.5%.

changes in sales at the same time, the control of the 1 shop is also changing. In May 2010, Chinese peace group invested 80 million yuan to become the largest shareholder of the No. 1 store, shop No. 1, but later integration failed; in May 2011, WAL-MART for the first time to shop No. 1, accounting for 17.7% of the shares; in August 2012, approved by the Ministry of Commerce Chinese, WAL-MART on the No. 1 store control.

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